What are you going to cook tonight?
Working out the answer to this question is one of the things I look forward to each day, whether I’m planning to shop for the ingredients (I don’t yet know what, of course), improvise a meal from what’s already in my fridge and cupboards, or some combination of the two.
What I’m assuredly not going to do is go shopping for a prescribed combination of ingredients, assemble them to somebody else’s specification, then take a photograph of the results and send it to a national paper on the off-chance of winning a cookbook.
But plenty of people are, courtesy of this competition from the Guardian. Cook your favourite Nigel Slater dish, send in your photo, and you might just win a signed copy of his new book.
Looking purely at the ratio of required effort to potential rewards, you’d be better off buying a lottery ticket (and I’m not going to do that either).
But this competition has next to nothing to do with what the entrants might win, and almost everything to do with the kudos of seeing their “creations” appearing in the pages of the Guardian, Observer Food Monthly or wherever.
It’s designed to appeal to the people who habitually photograph their meals and post the pictures on Facebook or Instagram, most probably accompanied by the caption “NOM NOM!”.
The fundamental pointlessness of this is generally well understood, at least by the silent majority who don’t do it. I suppose it’s just about forgivable – apart from the “nom nom” bit, obviously – if you’re posting a snap of a meal you’ve created yourself, perhaps accompanied by some insight into how you made it.
But when the height of your ambition is dutiful emulation, the act of photographing your dinner reaches a new level of ridiculousness. Undertake a household task, take a photo of the results and send it off into the ether. You might as well post a picture of your completed washing up.
In fact, I think I will.
(My washing up. Today.)
Or, if replication is now perceived as an art form in itself, why not have a competition to find the reader who can produce the most accurate reproduction of the Mona Lisa? It would be utterly futile, of course. But is it really that much dafter than the contest they’re running at the moment?
None of this is intended as a dig at Nigel Slater himself. I like his writing, and I’ve no idea whether he had anything to do with devising this spectacularly silly competition. But what it represents – a perfect storm of obedience and vanity – sums up the flawed relationship we’ve developed with food and cooking.
Years of watching cookery programmes on telly – and, in particular, shows such as Masterchef or The Great British Bake-Off, where cooking meets reality TV – have fundamentally affected our perceptions and priorities.
It’s an inevitable consequence of a visual medium: we can’t taste the food that the chefs or contestants produce, so we become obsessed with its appearance. Even where actual sampling is involved, we can never be the ones to do it, so the analysis of the food becomes secondary to what we can see; except perhaps when things go hideously wrong, and Gregg Wallace and friends get the enjoyable opportunity to dust off some of their more colourful figures of speech. In other words, what food programming isn’t about, and arguably can never be about, is the most important thing of all: the taste.
And yet, rather than allow our own palates, judgements and preferences to guide us, we persist in trying to replicate other people’s creations, whether we’ve Sky-plussed them from the TV or, more likely, read them from a cookbook, newspaper or website. We’ve never tasted these people’s cooking, and we never will; yet we follow them nonetheless, in what amounts to an act of blind faith. And if the end result fails to inspire, we don’t question the merits of the recipe; instead, we presume we must have done something wrong, and vow to do a better copying job the next time. As behaviours go, it’s bizarre to the point of masochistic.
Add to this the many other factors that militate against a recipe-driven approach to cooking – the drudgery, the inherent deference, the potential for wastefulness – and the arguments for an alternative methodology become compelling.
Elsewhere in the Guardian’s pages, you can read the work of a different kind of food writer: the newly ubiquitous Jack Monroe, whose rapid journey from impoverished single mother to successful blogger and Labour Party campaigner has earned her the coveted accolade of being smeared by Richard Littlejohn in the Daily Mail. (I can’t bring myself to link to the odious Littlejohn’s original piece, but Monroe’s eloquently indignant riposte is well worth a read.)
Her articles include recipes, naturally – newspaper food editors aren’t ready to let go of that particular comfort blanket just yet – but they also explore more interesting and relevant issues around resourcefulness, inventiveness and cost. In short, she writes about a subject that’s long since gone out of fashion, but remains as relevant as it has ever been: home economics.
While the term itself isn’t exactly alluring, taking your lead from home economics doesn’t mean that cooking becomes boring: quite the reverse. Even if you’re relatively well off, there’s immense satisfaction to be gained from finding value, making use of what you have, avoiding waste and turning the proverbial sow’s ear into an equally proverbial silk purse. And as with any creative process, the act of invention can bring enormous pleasure in itself.
The end results may or may not be worth photographing. That doesn’t matter – and anyway, you don’t want your dinner to go cold while you’re getting that perfect shot. What matters is that the food is nourishing, satisfying and tasty.
Mind you, if the Guardian were to run an alternative competition, inviting readers to photograph and describe the best meals they’ve ever made for a quid a head, that would be a hell of a lot more interesting, and infinitely more meaningful.
In fact, I might even enter it myself.